BE IN THE CITY IS THE SIGNATURE OF THE NEW “BE” IDENTITY.
Freshly out of its favorite terrain: the city of Paris, BE IN THE CITY is inspired by urban architecture with its works of art, its signage, these raw materials and the comfort of city life but it all starts with the The solid color on the back "the square" is also the blank page of the new history of this committed brand!
“Or not” leaves you free to write what you want to be, and to write it as you would, in a newspaper, in a #moodoftheday story!
Our hoodies and crewnecks are always:
- 100% organic cotton
- Made and embroidered in Portugal
- Printed in Chantilly with organic inks.